Digital Marketing is a component of online marketing that uses the internet and other digital technologies to help promote your product and services to your targeted customers. It helps to bring maximum traffic to your website, which ultimately results in enhanced sales.
Digital Marketing and what you do
Many businesses are moving online and are further amplified by the coronavirus (COVID-19) which have a profound impact on how business is done. In an already saturated market, it’s challenging for many businesses to stand out from the crowd and get buyer’s attention.
The role of Digital Marketing has been immensely amplified in every part of the world. It is a major marketing strategy in today’s market, where every end-user has internet access, and a digital device. Digital Marketing would effectively help your business website reach your potential customers, even in a competitive market.
Digital Marketing Strategies
You can conveniently convey your brand’s message, to every type of your target customer, through much reliable and efficient platform. Digital marketing is not just limited to Facebook and Google.
Here are some Digital Marketing Strategies you should know:
Pay-Per-Click (PPC) Advertising
PPC Advertisement allows businesses to reach out to internet users through the paid ads on digital platforms. The “pay-to-win” gives new businesses a level playing field with more established players, but is not sustainable in the long run for many.
PPC campaigns can be done on Bing, LinkedIn, YouTube, Facebook, Google, Twitter and native advertising. We can help businesses promote towards their target customers, through demographic characteristics, or even by interest or location.
Email marketing is the oldest form of online marketing and is still an effective way of marketing. Malaysia is one of the few countries in the world whom has a significant growth in email open rate. It’s important to differentiate email marketing from spam mails and you should never spam other people.
SEO (Search Engine Optimization) is a technique that helps improve your website’s visibility in relevant searches on Search Engines such as Google, Bing and Yahoo. The better optimization for your website, the better visibility your webpages will have to the A.I. algorithm of the search engines, which will show on your perspective client’s search results.
Affiliate Marketing is one of the most popular marketing strategies today. Influencers are given responsibilities by the businesses to promote their product or services in exchange of a commission on every sale.
Content marketing is a form of online marketing, that is based on creating, publishing, and distributing content to the targeted audience. It helps in gathering attention, generating leads, increasing brand awareness, and maximizing sales.
The content marketing strategies include white paper, infographics, brochures, case studies, newsletters, podcasts, articles, blogs, etc.
Social Media Marketing
Social Media platforms like Facebook, Instagram, Twitter, WhatsApp, YouTube, and others, have millions of users all around the globe. Many businesses turn to Social Media to connect with their potential clients, either through engagement or relationship building, a business will benefit in the long run.