Facebook ads are an effective way to reach out to your target demographic on the world’s biggest social network. To be exact, Facebook has 2.80 billion monthly active users.
With this many prospective customers at their disposal, why wouldn’t businesses leap at the chance to start their social media campaigns here?
Simply put, some businesses may wrongly assume that social media, especially Facebook, is not for them. They may also believe that managing the media is too time-consuming or expensive. Paying for advertising on a free social media website can sound surprising to some marketing managers. However, Facebook Ads are one of the most worthwhile and simple-to-manage marketing tactics available for businesses.
However, Facebook Ads may not be as effective as search engine ads for many companies or business industries. Do your customers search for your products on Facebook or Google?
Sure, 2.8 billion monthly users is an impressive number. However, advertising is all about putting the message in front of the right audience at the right time. People who are most likely to be interested in your goods or services.
Deciding on whether to direct funds towards Facebook ads or a Google ad campaign is a conundrum many businesses face. It can result in thousands of dollars in wasted revenue. With a bit more data, you can learn whether Facebook ads will be effective and generate an excellent ROI.
Here at Popi, we can assist you in making this decision. We have assisted various clients to improve their conversion rates through Facebook ads. We have also recommended other businesses to use Google ads. At times, a combination of both Facebook Ads and Search Engine ads has been suggested.
Get in touch with us on the contact details shown below. We will give you a tailor-made solution that will increase sales and lead conversion rates.