Search Engine PPC
What is Search Engine PPC?
PPC is an abbreviation for pay-per-click, an internet advertising method in which advertisers pay a fee each time one of their advertisements is clicked. It is essentially a method of purchasing visits to the website rather than trying to “earn” such visits organically.
One of the most common types of PPC is search engine ads. It enables marketers to compete on ad placement in a search engine’s supported links while a customer searches for a keyword-relevant to their business product. For e.g., if we bid on the keyword “best web hosting” our ad can appear at the top of the Google results list.
Why should you use Search Engine PPC?
PPC content has a significant edge over other advertisement platforms in terms of quicker research. When you start a new initiative, you can easily see how successful (or ineffective) your website and calls to action are.
You can discover what needs to be updated or strengthened on your platform by buying traffic through PPC.
Popi recommends designing landing pages for many of our customers, checking certain pages against each other by PPC, and continuously refining and changing the landing pages. This boosts conversions and results in a higher ROI.
Offline marketing channels depend on a lot of innovative hunches, and it’s almost difficult to know how successful they are or will be.
Other marketing platforms need a significant initial investment and a significant amount of time and commitment before achieving some success.
And online marketing mediums such as SEO and content marketing, for example, will take anywhere from six months to years before you see the website make any significant progress in search engines. PPC will start driving traffic as soon as the campaign is launched.
When Google or Bing adjust their algorithms, optimized pages will (and normally do) lose rankings and conversions almost instantly, resulting in a significant drop in visitors, conversions, and revenue.
However, with a good PPC campaign, you are guaranteed a steady stream of traffic regardless of what improvements search engines produce. You will never be penalized by search engines as long as you construct your campaign properly and meet their guidelines.