SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a technique that helps improve your website’s visibility in relevant searches on Search Engines such as Google, Bing and Yahoo. The better optimization for your website, the better visibility your webpages will have to the A.I. algorithm of the search engines, which will show on your perspective client’s search results.
Importance of SEO
Many businesses are moving online and are further amplified by the coronavirus (COVID-19) which have a profound impact on how business is done. In an already saturated market, it’s challenging for many businesses to stand out from the crowd and get buyer’s attention.
This is where SEO comes in as an effective solution. It should be your major marketing strategy to increase the right traffic for your website, attracting them and potentially generating a lead.
All websites created by us will have follow basic SEO guideline for potential growth for our clients, organically on the search engines. We also offer an advance SEO service, we do on-page and off-page SEO to boost your keyword ranking.Google official statement:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. ”
Unlike many of our competitors, we are here to be honest with you. Fake promise, like guarantee results with obscure, long keyword phrases (what’s the point?).
SEO competitor analysis is a powerful strategy to help you rank higher, get more traffic, and earn more conversions. This can include keywords research, links, content, and your SEO competitors to benchmark and improve your own SEO strategy.
A real-world example is like: Imagine you have a grocery store; it has three competitors in town. Your customers buy from your store and are happy, but you also know that they buy from other stores. So, you visit other stores and analyze how they do things differently from you or have unique item available that you don’t have. In turn, you can change how you do business and add unique or superior items in your store. This will help you increase more customers in the long run.
Keyword Analysis is an SEO practice to find the search terms that potential buyers enter into the search engines when looking for products, services, or any information related to what you provide.
How optimized is your website? What’s your website health? Is your website broken? We can do an audit on the health of your website and lets you know whether your website is “healthy” or needs an update or maintenance.
Here are some parameters that are taken into consideration:
- Server Reliability
On-page SEO, also known as “on-site SEO”, is the practice of optimizing your webpage content. Common on-page SEO practices include optimizing title, content, internal links, tags, and URLs.
Off-page SEO, also known as off-site SEO”, refers to actions that are taken outside of your website, to help affect your rankings within SERPs (Search Engine Results Pages).
Content marketing is a form of online marketing, that is based on creating, publishing, and distributing content to the targeted audience. It helps in gathering attention, generating leads, increasing brand awareness, and maximizing sales.
The content marketing strategies can include white paper, infographics, brochures, case studies, newsletters, podcasts, articles, blogs, etc.